Our Leadership Team


Director of Procurement

 Jefferson Bell joined the company in 2013 and is responsible for the procurement and management of materials and equipment, developing relationships with trade partners, and coordination of interior renovation projects for the organization. He began his career with 1st Choice Construction as Project Coordinator and has played a critical role in establishing the company's policies and procedures with regards to procurement, materials management, and scheduling. Jefferson is a member of the 1st Choice Construction Leadership Team and currently resides in Charleston, SC. 


Director of Estimating

Earl Brown joined the company in 2015 and is responsible for leading our Estimating department. Earl oversees all projects in the bidding process, ensures that all RFP’s fall within our core competencies, validates that all budgets are comprehensive and accurately reflect each project’s scope of work, that they meet our client’s needs, and will be profitable for the company. Constantly searching for better processes, always teaching his team, and turning their mistakes into learning opportunities are the things that drive Earl to take 1st Choice Construction to the next level.  He is a third-generation licensed General Contractor with 30+ years of experience and his team of Estimators, Coordinators, and Managers are ready to deliver exceptional results. 


Director of Information Technology

Jason Rowe joined 1st Choice Construction in 2015 and leads the information technology strategy for 1st Choice Construction.  He is responsible for developing and implementing technology policies and goals for the operations of the company. 

Jason comes from an extensive construction background that comprises high-end custom millwork, ground-up construction, and concrete/grade work. During his career path with 1st Choice Construction, he started as a lead carpenter; with his proven ability to manage and direct projects, he moved up from that position to Project Coordinator, Project Manager, Regional Operations Manager, and now Director of Information Technology.  


Director of Business Development

Sallie Moore is the Director of Business Development at 1st Choice Construction since the spring of 2018.  In her role, Sallie leads the company’s sales and business development strategy with a specific focus on the company’s main core competency of interior renovations.  She has several years of experience in the multifamily industry ranging from pre-construction design to the successful completion of high volume, high impact renovation projects.  Her passion and admiration for renovations are what fuels her enthusiasm to develop a solid reputation for herself and the company as a credible, reliable resource to everyone she comes in contact with.  Sallie is consistently researching and learning new market trends to provide the best insight for our customers to ensure the greatest return on their investments and highest resident satisfaction.  As a mom of two, her personal time is spent on the rugby field among other unique places, exploring new parks and trails as well as making friends with colleagues outside of the typical work environment.



Regional Director, Raleigh

Bill Powell joined 1st Choice Construction in 2015 and is responsible for leading our regional operations in Raleigh, NC. With nearly two decades of construction experience as a licensed general contractor, Bill brings a vast array of construction knowledge to our team through the lead-management of multi-million dollar projects. His proven ability to guide teams throughout the construction process, as well as his ability to build and maintain relationships with clients and subcontractors, has propelled Bill to attain new levels of success during his career at 1st Choice Construction. Bill graduated with a BAA in Construction Technology from Central Michigan University and is a licensed NASCLA General Contractor. 



Estimating Manager

Paige Knudson joined the company in 2016 and works within the Estimating Department as the Estimating Manager. She oversees many of the beginning stages of a proposal and works closely with many members of the 1st Choice team to see a project to its completion. Paige holds a Business Degree from the University of North Carolina Charlotte and currently resides in the Greater Charlotte area.


Regional Manager, Atlanta

Michael Knapp joined 1st Choice Construction in 2017 as a Project Manager in Charlotte, North Carolina. He has over twenty years of experience in residential and commercial construction and industrial demolition. In 2019, Michael relocated to Atlanta in order to open the branch and grow 1st Choice within the greater Atlanta region. We have since built an amazing team to offer the Atlanta area with unmatched client services to the multi-family and commercial construction industries. 


Regional Manager, Charleston

Brent Laverty joined 1st Choice Construction in 2017 and is responsible for the management of operations, estimating, and client relations throughout our Charleston, SC market.  He coordinates with clients and trade partners on all business initiatives and he has a solid reputation for delivering prompt, successful results.  Brent began his career at 1st Choice as a Project Manager Assistant in Raleigh, NC, and, through exceptional work, was promoted to several key positions with his most recent appointment in 2018 to Regional Manager. A graduate of UNCG in 2013, Brent and his family relocated to Charleston, SC where he is currently developing our reputable brand image.