Our Leadership Team


Director of Procurement

 Jefferson Bell joined the company in 2013 and is responsible for the procurement & management of materials and equipment, developing relationships with new suppliers, and coordination of interior renovations projects. He began his career with 1st Choice Construction as Project Coordinator and has played a crucial part in establishing the company's policies and procedures with regards to procurement, materials management, and scheduling. Jefferson is a member of the 1st Choice Construction Leadership Team and currently resides in Charleston, SC.   


Director of Estimating

Earl Brown joined the company in 2015 as an Estimator and is currently the Director of Estimating. He is responsible for overseeing all projects in the bidding process. He ensures all RFP’s fall within one of our core competencies, meets our client’s needs, and will be a profitable project for the company. Consistently looking for better processes, always teaching his team, and learning from their mistakes are the things that drive Earl to take 1st Choice Construction to the next level.  He is a third-generation licensed General Contractor with 30+ years of experience and his team of Estimators, Coordinators, and Managers are ready to meet your multi-family needs.  


Director of Information Technology

Jason Rowe joined 1st Choice Construction in 2015 and leads the information technology strategy for 1st Choice Construction.  He is responsible for developing and implementing technology policies and goals for the operations of the company. 

Jason comes from an extensive construction background that comprises high-end custom millwork, ground-up construction, and concrete/grade work. During his career path with 1st Choice Construction, he started as a lead carpenter; with his proven ability to manage and direct projects, he moved up from that position to Project Coordinator, Project Manager, Regional Operations Manager, and now Director of Information Technology.  


Director of Business Development

Sallie Moore is the Director of Business Development at 1st Choice Construction since the spring of 2018.  In her role, Sallie leads the company’s sales and business development strategy with a specific focus on the company’s main core competency of interior renovations.  She has several years of experience in the multifamily industry ranging from pre-construction design to the successful completion of high volume, high impact renovation projects.  Her passion and admiration for renovations are what fuels her enthusiasm to develop a solid reputation for herself and the company as a credible, reliable resource to everyone she comes in contact with.  Sallie is consistently researching and learning new market trends to provide the best insight for our customers to ensure the greatest return on their investments and highest resident satisfaction.  As a mom of two, her personal time is spent on the rugby field among other unique places, exploring new parks and trails as well as making friends with colleagues outside of the typical work environment.



Regional Director, Raleigh

Bill Powell joined the 1st Choice Construction in 2015 and is responsible for the oversight of daily operations of our Raleigh region. Bill brings a vast array of construction knowledge to our team from his nearly two decades of construction experience, which includes working in the field as a licensed contractor and through lead-management of multi-million dollar projects. Bill's proven ability to manage and direct construction projects, as well as his ability to build and maintain relationships with clients and sub-contractors, gives our company a foundation of trust in work being done. Bill graduated with a BAA in Construction Technology from Central Michigan University and is a licensed NASCLA General Contractor.



Estimating Manager

Paige Knudson joined the company in 2016 and works within the Estimating Department as the Estimating Manager. She oversees many of the beginning stages of a proposal and works closely with many members of the 1st Choice team to see a project to its completion. Paige holds a Business Degree from the University of North Carolina Charlotte and currently resides in the Greater Charlotte area.


Regional Manager, Atlanta

Michael Knapp joined 1st Choice Construction in 2017 as a Project Manager in Charlotte, North Carolina. He has over twenty years of experience in residential and commercial construction and industrial demolition. In 2019, Michael relocated to Atlanta in order to open the branch and grow 1st Choice within the greater Atlanta region. We have since built an amazing team to offer the Atlanta area with unmatched client services to the multi-family and commercial construction industries. 


Regional Manager, Charleston

Brent Laverty joined 1st Choice Construction in 2017 and is responsible for operations and project management throughout our Charleston, SC market.  He coordinates with vendors and trade partners to accomplish top-notch quality on all projects.  He also handles estimating and budget creation in the region as well as business development and marketing our brand.  He started as a Project Manager Assistant in NC and has worked his way up to Regional Manager and is building a team in his region.  A graduate of UNCG '13, Brent and his family reside in Charleston, SC.